This research investigates Destination Management Organizations (DMOs) in China, and looks at their functions and their adoption of Performance Measurement Systems (PMSs). A twostage questionnaire survey has adopted to achieve the predetermined aims of the research. 93 DMOs took part in the first stage survey and 34 DMOs were involved in the second stage survey. A refined PMS model that could be adopted by Chinese DMOs in the future was developed at the end. The refined model aimed to measure the performance of stakeholders、employees and customers by assessing the outcomes of the aspects of “management” and “marketing” for Chinese DMOs. The refined PMS model was developed and based on the topdown operation system that currently existed in China and was supposed to pursue every major aspect of the system for each stakeholder in the DMOs.

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